STRATEGI PROMOSI PERUMAHAN JAYA IMPERIAL PARK TANGERANG UNTUK MENARIK KONSUMEN BARU

This research examines the promotion strategy applied by PT Jaya Garden Polis in marketing Imperial Park housing to public. Researcher is interested raise theme of this because with its products which a new product midst competition Regency area can survive among property developers. It demonstrated intense carried out developers through use various media campaigns both intensively and extensively present again as an existing market share. The promotional strategies undertaken are Advertising, Sales Promotion, Mouth introduce, attract customers. purpose study find used consumers what promoting it. uses qualitative methods that describe how have been Park. Where data collection stage using primary interviews observation, then secondary intermediary form archives, documents, photos from results reveal was run elements mix carrying events play role introducing, marketing, customers be inhabited